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How to build an online audience from scratch

How to build an online audience from scratch

It’s not a secret that China’s online advertising market is massive and that the country has the potential to be the next Facebook.

In fact, the country is already seeing some of the biggest growth in its online ad market.

But how do you start your own ad campaign? 

The answers to these questions and more are presented in a new guide from AdWords expert Dan Hirschberg. 

“There is a lot of confusion on the topic of how to start your ad campaign. 

It is not difficult to figure out the basics and figure out how to get started, but it can take a bit of time to get into the weeds. 

You need to be patient and not rush into anything, but don’t let the fact that you can’t start your campaign prevent you from trying,” says Dan Humble. 

In this episode of The AdWords Masterclass, Dan and his colleagues answer the question of how best to start a campaign.

Topics discussed include: Where to start?

How do you get started?

What’s the right mix of time and effort? 

How to get your ad to your target audience? 

What’s the best way to manage your ad campaigns? 

Which keywords to use to build your ad? 

Why do you want to start with Chinese? 

Is there a better way to build a website? 

When and how do I create an ad campaign for a Chinese market? 

You can also listen to this episode via Google Play or the Google Podcasts App, or download the episode for free here. 

For more AdWords content, subscribe to the AdWords newsletter.

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