How to segment the mass market paperback book market
By LOUISE MARTINCBS NEWSNEW YORK (CBSNewYork) — It’s not a new problem for mass marketers.
The problem is that most of them have no idea what they’re doing.
A new report from the National Association of Publishers says the market for paperback books has been shrinking since the late 1970s.
In fact, publishers were down 8.5 percent from their peak in 1985.
The authors, publishers and publishers of the authors’ trade group have long complained that they’ve lost sales because of the printing and shipping costs.
But the authors have found some success in getting publishers to agree to new agreements.
The authors say they now earn more than half their revenues from sales of paperback books.
The industry group’s report found that paperback sales in 2015 were down more than 7 percent from 2014.
The number of books published last year was more than double the number in 2014, the authors said.
The report also found that only 11 percent of book sales in 2016 were paperback.