When Walmart gets to the green market, it wants to make it a thing
When Walmart starts selling its first green market product this month, it will be a welcome change for the company that is struggling to build its presence in rural areas.
The retail giant’s green market push, however, is about more than simply being able to buy groceries and groceries from suppliers in rural communities.
The company wants to become a green market provider to a community that has traditionally been left out of the process, even as it seeks to be a major player in the burgeoning green economy.
Walmart said in a press release Monday that it will begin using a network of community suppliers in the northern part of the country, including those that have been successful in helping Walmart expand its distribution network.
The company will sell its first-ever green market products at the North American Community Center, a community center in northern Pennsylvania, and at the Northern Kentucky Community Center in the southern part of that state, Walmart said.
The announcement comes as Walmart is facing criticism from environmental groups and others for failing to take into account local needs and local interests when it has set up distribution centers in rural counties and cities.
The environmental advocacy group Earthjustice said the company’s actions are “one more step towards Walmart’s continuing efforts to ignore the realities of local communities in order to build a more efficient and profitable business model in the U.S.”
In a statement, Earthjustice called on Walmart to “change its corporate culture” and “do more to invest in communities where they can thrive and grow.”
Walmart has already made strides toward expanding into rural communities through its Green Market program, which allows stores to purchase goods at discounted prices and deliver them to communities.
In its press release, Walmart pledged to use the Green Market initiative to provide products at lower prices and “help communities better access the services they need.”
Walmart has said it will expand its Green Markets by 2025 and said it would like to offer its own services to rural communities that can’t currently afford it.
But the company has faced criticism from some of its customers for the lack of transparency it has provided in the program.
Walmart has not publicly acknowledged that its Green market program is limited to the U